In Elko, Nevada, a city steeped in cowboy culture, stands a stronghold of tradition and craftsmanship—the J.M. Capriola Co. Founded in 1929, this establishment is a living embodiment of the enduring spirit of the American West.

The tale of J.M. Capriola Co. is inseparable from that of G.S. Garcia, a pioneer in western gear. Garcia’s bits and spurs were tricky and aesthetically pleasing, setting a standard for quality and functionality that J.M. Capriola Co. proudly upholds today.

Specializing in high-quality leather goods, silver collectibles, tack, and accessories, J.M. Capriola Co. creates more than mere items; they craft works of art. Each piece is crafted with meticulous attention to detail and durability, ensuring these customized products are lasting gifts for decades.

Visiting J.M. Capriola Co. is an experience in itself. Located at 500 Commercial St, the store is open from Monday to Saturday, 9:00 AM to 5:00 PM. Stepping inside transports you back in time, surrounded by the rich aroma of leather and the gentle clinking of metalwork. The knowledgeable staff, well-versed in the history and craft of Western gear, are always eager to assist.

Beyond being a store, J.M. Capriola Co. is a cherished part of the Elko community. Their commitment extends beyond products to preserving the traditions of the American West. It serves as a hub for the community, where locals and visitors connect with the rich heritage of cowboy—or buckaroo—country.

Despite deep roots in the past, J.M. Capriola Co. is not stuck in time. Balancing tradition and innovation, they offer over 20 styles and multiple variations to tailor your next saddle precisely to your liking.

J.M. Capriola Co. transcends the label of a mere store, symbolizing the American West’s enduring spirit. Whether you’re a cowboy, a collector, or simply an admirer of finely crafted goods, a visit to J.M. Capriola Co. in Elko, Nevada, is a journey into the heart of a proud tradition.


500 Commercial St, Elko, NV 89801 | +1 775-738-5816 |